Social media is regarded as one of the most important marketing tools because of its direct correlation with word-of-mouth marketing. Put it this way, word-of-mouth is the OG social media, influencing businesses with recommendations and referrals from people. A Nielsen study shows that 92% of consumers believe recommendations from friends and family over all forms of advertising.

Social media platforms these days are the upgraded version of that age old strategy. Plus considering the fact that as of January 2017, there are over 2.7 billion social media users and that will only keep growing.

At the same time, it remains to be the most accessible option for people to reach out to you and vice versa. With the help of tools such as Archie or Iconosquare it’s never been easier to reach a target audience or specific niches by using keywords and monitoring hashtags to identify them.

It also provides great insights on people’s feedbacks, reviews, comments, complaints, etc. Social media listening / monitoring helps you know better what works and what doesn’t. It is a valuable resource in gauging the impact and determining the direction of your overall marketing strategy.

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